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Marketing and Communication Planning

ID : 17126   
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This in-depth course empowers students to develop a tailored marketing and communications plan that aligns with a nonprofit’s strategic, program, and fundraising goals. With a focus on strategic audience identification, message clarity, and diversity, equity, and inclusion, students will learn how to effectively engage internal and external stakeholders. Through guided sessions, participants will outline key marketing tactics, craft compelling messages, and establish frameworks for ongoing evaluation. The course covers core concepts of marketing analytics to measure impact, as well as the principles of “brandraising”—building brand strength and recognition through consistent style and language. By the end of the course, students will leave with a comprehensive, actionable plan to elevate their nonprofit’s visibility and impact.

Textbook provided.

This class utilizes the learning management system, D2L. Login information for D2L will be emailed to students 3-5 days prior to the start of the class. This class is asynchronous and does not have specified meeting times.
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Class Details

40 Session(s)
Online 24/7

Location
NA - Online

Instructor
Ashley Kasprzak 

 

Notice

Please read:  This class utilizes the learning management system, D2L. Login information for D2L will be emailed to students 3-5 days prior to the start of the class. This class is asynchronous and does not have specified meeting times.

Cost: 

$375.00

Registration Closes On
Monday, March 31, 2025 @ 12:00 AM

Schedule Information

Date(s) Class Days Times Location Instructor(s) Instructional Method
3/31/2025 - 5/9/2025 Online 24/7 12:00 AM - 12:00 AM N/A - Online Ashley Kasprzak  Online

Continuing Education |  (970) 667-4611 
College for Kids | (970) 330-8008
CPR Training Center | (970) 893-9835
Corporate Solutions | (970) 339-6256
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